March 15, 2020 – Parimatch, Juventus’s official betting partner, has launched a brand-new global video campaign featuring top Juventus stars: Arthur Melo, Luiz Da Silva Danilo, Alvaro Morata, Cristiano Ronaldo, and Wojciech Szczesny. The campaign is infused with Parimatch’s yellow electric impulses and aims to increase brand awareness among the football club’s fans. The campaign highlights the transition into the online era.
Ivan Liashenko, CMO at Parimatch, said: “For the last 6 months, we have been watching the partnership of two strong brands providing great entertainment to millions of fans all over the world. Step by step, we are strengthening our partnership and are delighted to see the explosive cocktail created by the complementing energies of Juventus and Parimatch. The connection of outstanding football players representing one of the strongest clubs in the world with Parimatch’s energy and boldness is truly a sight to be seen.”
The creators produced this campaign despite the limitations of the worldwide lockdown. Thanks to the professionalism and efforts of both teams, this commercial could come to life and bring such a legendary team closer to the audience. The partnership of Parimatch and Juventus has proven that anything is possible.
“This new collaboration between Juventus and Parimatch is an excellent example of a campaign being created under extreme quarantine restrictions. Despite this, we tried to convey each player’s emotions and charisma in the shades of our brand. I believe that Juventus and Parimatch make a great team, and the video encapsulates the synergy of our raw energies and power perfectly” says Kateryna Amirkhamova, CCO at Parimatch.
The spot was shot by the Ukrainian production house Electric Sheep Film. The directors working on the film were Andrei Copots and Macar Severin. The filming of the spot was carried out by Nikita Kuzmenko, an experienced cameraman who previously worked with Katy Perry and Cardi B. The music was created by Eugeniy Filatov, also known as “The Maneken” – a famous Ukrainian composer and sound producer of ONUKA band.
Electric Sheep Film also carried out the final visualization in collaboration with massa+ motion design boutique.
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About Parimatch
Parimatch is a global betting brand that merges technology, business, and sport to deliver seamless entertainment powered by innovation. Founded in 1994, Parimatch has grown to become one of the leading betting companies in Europe and the CIS.
Parimatch operates with a digital-first mindset and is continuously developing and improving the quality of its customer experience, which is enjoyed by over 2.6 million users across four continents.
Parimatch’s brand ambassadors embody the fighting spirit of the company and its mission to strive for greatness. Parimatch’s champions’ team includes MMA superstar Conor McGregor, UFC fighters Alexey Oleynik, Petr Yan, and the Shevchenko sisters. In 2020, Parimatch announced partnerships with LaLiga, Leicester City, Juventus, and Everton football clubs, showcasing its brand and products to millions of sports fans worldwide. Parimatch is also the global betting partner of the popular esports team Fnatic, the title partner of Virtus.Pro, and the exclusive betting partner to UFC in the CIS region. Parimatch named Daniil “Zeus” Teslenko and Marcelo “Coldzera” David as its Global Esports Ambassadors.